American Rare Earths

Privacy Policy


This Privacy Policy discloses the online privacy practices for Western Rare Earths (WRE) and its affiliates (collectively, “Western Rare Earths” or “WRE”) and applies to the information we collect through (the “Site”). By accessing and/or using the Site, you are consenting to the collection, storage, and disclosure of data as described in this Privacy Policy.

WRE reserves the right, at any time, to modify, alter, update, or remove portions of this Privacy Policy. We will post any changes to this Policy on this page so you can readily review the most current version. We will alert you that changes have been made by indicating at the bottom of this Privacy Policy the date it was last updated.


An Internet Protocol (IP) address is a number that is automatically assigned to your computer/mobile device every time you browse the Internet. When a user requests a page from the Site, our servers log the user’s current IP address. We use IP addresses to help diagnose problems with our servers and to administer the Site.


The Site is developed using Active Server Pages (ASP), and we use per-session “cookies” (pieces of data your browser stores in your computer’s memory at WRE’s request) to establish user sessions on our server. We use the cookies to carry information about usage from page to page through the Site. WRE does not use cookies to retrieve personal information about you from your computer/mobile device.

Most browsers are set up to accept cookies, but you can usually change your browser settings to refuse them. If you disable cookies, your browser may experience some erratic behavior on some portions of the Site.


When you submit a request through the Site to receive updates from us, we will ask you to provide a variety of information, including, without limitation, your name and contact information. WRE reserves the right to refuse any request for information for any reason.


All or any part of the information we collect through the Site (including, without limitation, information regarding specific projects, requests for information or updates, and feedback regarding the Site) is referred to in this Privacy Policy as “Submission Information.”

As described in our Terms of Use, WRE does not accept or collect Submission Information on a confidential or proprietary basis. Consequently, we are free to use Submission Information for any purpose whatsoever.


Because WRE does not accept or collect Submission Information on a confidential or proprietary basis, from time to time WRE may disclose your Submission Information to third parties, including, without limitation, other potential customers, our consultants, our representatives, our affiliated companies, and others.


WRE will also disclose Submission Information when it believes, in its sole discretion, that the law requires such disclosure or that such disclosure is necessary to:

  • comply with the law, protect and defend the rights or property of WRE or others, or
  • act under exigent circumstances to protect the personal safety of the public or the users of the Site.


This Privacy Policy applies only to information collected by WRE. Other websites (including those that we may link to) may have their own policies. WRE has no responsibility for or control over the information collection practices of such third-party websites.


If you have any questions about this Privacy Policy, please email us at

Last updated 5 November 2020